STRUCTURED DATA
Free Organization Schema Markup Generator
An Organization schema generator turns your business details into JSON-LD structured data. This free tool creates a Schema.org Organization object with a stable identifier, website URL, and optional description, logo, contact details, and official profile links.
- 100% free
- No signup
- Runs in your browser
- No input uploaded
Your Organization markup
Your generated markup will appear here. Enter at least a name and website URL, then select Generate JSON-LD.
FROM INPUT TO NEXT STEP
How to use this tool
Enter the organization name and canonical website URL.
Add optional details that are accurate and visible on your website. Use official profiles for sameAs links.
Generate and review the JSON-LD. Copy the HTML script into your website or download the JSON for your CMS.
Understanding your results
Organization markup provides explicit context about the entity behind a website. Keep its name, URL, logo, and official profiles consistent with what visitors can see. A stable @id lets other structured data refer to the same organization. If your CMS already generates Organization markup, update that existing entity rather than creating a conflicting duplicate.
PRACTICAL ANSWERS
Frequently asked questions
What is Organization schema?
Organization is a Schema.org type for entities such as companies, schools, nonprofits, and clubs. JSON-LD expresses their details in a machine-readable format that can be included in a web page.
Where do I add Organization JSON-LD?
Add it to an appropriate page such as your homepage using your CMS’s structured-data settings or an application/ld+json script. Review existing markup first to avoid conflicting organization details.
What should I put in sameAs?
Use full URLs for official profiles or authoritative pages that identify the same organization. Do not add unrelated websites, keyword pages, or profiles you do not control or that describe another entity.
Is Organization markup special AI schema?
No. It is established Schema.org vocabulary. It describes your organization; it is not a special requirement or a guarantee that an AI system will cite you.
Documentation & further reading
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